Nashville’s annual New Year’s Eve celebration, Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash, promises to be an inclusive and safe event this year at the Bicentennial Capitol Mall State Park. In partnership with various community organizations, the event aims to enhance attendees’ experiences while promoting safety and sustainability.
One of the key partners is Red Frogs USA, a nonprofit organization dedicated to harm minimization at large events. Volunteers from Red Frogs will be present at the event, offering free water and phone charging stations, as well as ensuring the safety of attendees. The organization has previously participated in Nashville’s CMA Fest and Let Freedom Sing! events, providing hydration and safety support.
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To accommodate everyone, Nashville’s Big Bash will introduce a Sober Space for those in recovery. This alcohol-free area is in partnership with Cumberland Heights and will offer a supportive environment for individuals and families. Additionally, Sensory Inclusion Bags by KultureCity will be available to assist those with sensory needs, containing items like noise-canceling headphones and fidget tools.
The event will also feature a Safe Bar initiative in collaboration with the Sexual Assault Center, training staff in bystander intervention and offering drug detection coasters to ensure a secure atmosphere.
Accessibility is a priority, with an ADA-accessible viewing area and ASL interpreters available for those who need them. Sustainability efforts include recycling, upcycling event signage, and using biodegradable confetti and food containers.
Headlining this year’s event are artists Keith Urban, Kane Brown, and Jelly Roll. The concert, free to the public, will also be broadcast live on CBS and streamed on Paramount+. The Big Bash is expected to attract over 200,000 attendees, generating significant economic impact for Nashville.
For more information, visit Visit Music City.
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