Nashville has achieved recognition as one of Frommer’s “Best Places to Go in 2025,” marking the 14th consecutive year that the city has been acknowledged as a premier global destination by prominent travel and media outlets. The list, which features only 20 global destinations and includes just four in the United States, was announced last week.
Frommer’s, a respected authority in travel, highlighted several key anniversaries as reasons for Nashville’s selection. These include the centennial celebrations of the Grand Ole Opry and Belcourt Theatre, as well as milestones for other attractions like the Adventure Science Center’s 80th and Cheekwood’s 65th anniversaries. The publication noted, “Nashville doesn’t really have ‘down’ time anymore, and 2025 is packing extra heat,” suggesting that 2025 is an ideal year to experience the lasting cultural impact of this American city.
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Other destinations on the list include Bolivia, Zambia, Ghent in Belgium, and Hobart, Australia. Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp, stated, “This recognition highlights Music City’s global appeal, from our world-class music and renowned music museums to our diverse attractions and the significant milestones they are celebrating. While Nashville continues to shine as a premier destination, we do not take this success for granted.”
Nashville’s tourism industry is a major economic driver, with nearly 17 million visitors contributing $10.77 billion in spending last year alone. This activity also generated $1.11 billion in local and state tax revenue and supported 73,000 jobs with $2.84 billion in labor income. Visitors spend approximately $29.5 million daily, which helps offset local taxes by $3,671 per household annually.
A recent report by CoStar group identified Nashville as the top U.S. market for post-pandemic group and transient demand among the top 25 markets, with a more than 30% increase in transient demand. Despite this growth, the rapid increase in hotel rooms over the past decade—20,000 new rooms—means demand has yet to fully match supply. An additional 6,000 rooms are currently under construction or in final planning stages.
To maintain and enhance tourism demand, the Nashville Convention & Visitors Corp (NCVC) is exploring new opportunities. These include two new international nonstop flights launching this spring, initiatives such as the 615 Indie Live program on February 1, FIFA Club World Cup matches in the summer of 2025, and bookings at the current and new Nissan Stadium opening in 2027. Major events like the New Year’s Eve Big Bash and a five-hour CBS special are also expected to significantly boost tourism.
The mission of the Nashville Convention & Visitors Corp and Visit Music City is to maximize the economic impact of the convention and tourism industry by promoting Nashville as a leading destination. For more information, visit the NCVC’s website at www.visitmusiccity.com and follow them on social media @VisitMusicCity.
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Parker McCollum to Perform at Nashville’s New Year’s Bash
Acclaimed singer-songwriter Parker McCollum is set to perform at Nashville’s annual New Year’s Eve event, “NEW YEAR’S EVE LIVE: NASHVILLE’S BIG BASH,” at Brooklyn Bowl Nashville on December 31, 2024. The event will feature appearances by Cody Alan and Caylee Hammack, with a live broadcast on CBS and streaming on Paramount+. McCollum’s latest album, “Never Enough,” solidifies his status in country music, and he is currently on his “Burn It Down Tour.